Private photograph, shared with permission.
Brenda Campos, Sesame Workshop, director of social impact programs globally.
Describe her work in one word: Cool.
I met Oyuki in college and later on I invited her to the team of Sesame Workshop for a short collaboration. She helped us to think beyond the traditional events we've been producing to date. She is on top of trends, she is cool and knows the creative world. The challeging part was that we needed to reconcile the educational goals of the projects with the creative component, which is not as easily said as done. It was also a steep learning curve for Oyuki who hadn't worked in education and development programs in a Mexican context before. Oyukis best working skills: organized, clear, creative, problem-solving, goal-oriented.