WORK: DOMESTIKA

Position: Content Producer.

As a content producer at Domestika, my role involved creating and developing content for a wide range of courses, collaborating closely with educators and instructors. Additionally, I managed the production and assembly of these courses on Domestika’s online platform.

During my tenure, I was responsible for producing over 45 unique courses spanning various creative fields, including furniture design, illustration, and fashion. This position provided me with the opportunity to work with a diverse group of talented professionals within the creative fields, allowing me to expand my network significantly around the globe.

Working at Domestika was both a fun and rewarding experience. I developed skills in multitasking and managing multiple projects concurrently, adapting to a fast-paced work environment. Here are a few examples of the courses and the creative individuals I had the privilege to collaborate with:

WRITTING: Since 66 MX

Position: Guest Blogger.

Upon my return to Mexico, I realized that my written Spanish skills needed improvement after spending many years in Scandinavia. This experience had impacted my fluency in my native language. So, when I was invited to be a guest blogger for Since 66, a platform that promoted the culture surrounding the iconic skate brand VANS, I eagerly accepted.

The editor wanted to bring a female perspective to skateboarding and invited me to join the blog. I wrote about various topics, focusing on skateboarding and female representation within the skateboarding scene. I had prior experience in the field, having served as the first female chairperson on the board of Bryggeriet Skate organization.

I contributed to Since 66 for an entire year, sharing my insights and thoughts on the female skateboarding community. After my time with Since 66, I continued my collaboration with VANS through the UCANSKATE project, although I'm no longer involved with it.

Durante el más reciente Vans Royal Side Stripe tuvimos la oportunidad de entrevistar a tres de nuestros invitados especiales: Steve Van Doren, Chris Russell y Tony Trujillo. Chequen este Recap.

Uploaded by since66.mx on 2018-04-03.

Here you can find some of the articles (In Spanish) I’ve written for Since 66:

Is the future female in skateboarding?

Do you know all these skate girl gangs?

Interview with Gnucci

PROJECT: UCanSkate

UcanSkate Logo designed by Spanish artist Fernando Elvira.

Position: Co-creator.

UCanSkate is a community based project that I started with a bunch of fantastic female mexican skateboarders.

The Idea of this project was borned on November 2017 when I attended a skate competition for female skateboarders in Mexico City sponsored by Nike. I’ve been interested in skateboarding since I can even remember and even If I don’t consider myself being a good skater, I’ve been always involved in one way or another in the scene.

When I attended this competition I had the chance to observe some of the girls skating and started thinking It would be great to gather a crew and start doing projects. So I contacted some of the girls I saw there and we started working together towards one goal: To create an uplifting and supporting community for women skateboarders and let the world know what is happening in the Mexican skateboarding scene.

The community has been growing and we have managed to travel together to different countries and help some of our skaters to travel and participate in international competitions.

First Demo with the whole crew

Ucanskate Instagram

Ucanskate Facebook Page

Ucanskate YouTube Channel

Interview with UcanSkate by Dropin

Article about the premiere of Polar Skate Co video We Blew it at Some Point, brough to Mexico City by UcanSkate

PROJECT: SESAME PLAY WORKSHOP

Position: Producer and Workshop Designer.

Behind Sesame Street, there’s a non profit organization called Sesame Workshop, Its mission is to help kids grow smarter, stronger, and kinder, through the design of Family Play Workshops, community events and educational material.

I worked mainly with a project called Little Adventurous (Pequeñas Aventureras), a multimedia initiative in partnership with Dubai Cares and the IDB, designed to help improve the quality of educational experiences in mathematics and science with a particular focus on encouraging girls' participation, enjoyment and sense of belonging. For this project in particular my roll was not only produced some of the events related to this project but also create different educational material that would enhance the experience of participants and their families. So I created a memory game with Mexican women working in different fields that had to match with their work instruments, also posters of a girl and a boy where kids had some words (adjetives) that they related to each genre, and also a costume game where they could dress themselves as professions related again to mathematic and sciences and find out what each profession worked with and the materials they used in order to do their job. The demo was tested in schools in Mexico City and Monterrey.

TALK: WORK @ CREATIVE MORNINGS

Position: Speaker.

Creative Mornings is a breakfast lecture series for the creative community. I was invited to participate at their sessions in Guadalajara, Jalisco. The subject was one of my favorites: WORK.

It was nice to be back in Guadalajara, the city where I studied university and where I also started working as a producer. Talking infront of a Public is always challenging for me as I’m so used to be behind the scenes. But I like to share my experiences with others so I guess in that sense it was fun and giving to be there and to participate in this incredible network of inspiring people.

Below you can find the whole conference in Spanish though. Maybe one day I get myself to make subtitles to it, until now... if you can...enjoy!

I even created a play list for the occasion in case you need some inspiration to WORK IT!

PROJECT: Fabriken, Sweden's first maker-space

Position: Project Manager, concept developer and content creator.

Fabriken, now called Malmö Makerspace, was Sweden's first Makerspace, started as an experiment with a strong pull from Malmö University. In the beginning Fabriken was managed just by a group of people that gathered and experimented with the machines, but we realized that the space and the machines were deteriorating and we needed to find a way to make the project sustainable. We went through a deep cleaning and process of renovation and in August 2013 we opened again with a new membership system, several new machines and a unique partnership with the company Arduino Verkstad that helped us to continue to be first with the latest technologies.

Part of my work with the project was to lead the renovation and the changes made in the methodology of Fabriken as well as the partnerships. The membership based workshop allowed many of the members learn how to use machines such as laser-cutter, 3D printer and CNC-Miller. We also created workshops where we mixed crafts and technology both for children and adults. 

As a project manager for Fabriken I get even to work with a fantastic team of people that were key to the development of Fabriken becoming not Swedens first Makerspace, but the best!

As a part of the project we were interested in finding comercial partners, Conrad Elektronik gave us a sponsorship in exchange of content creation, and these are some of the videos we created for them:

BOOKING: Tree of Hands

During the first half year of the opening of Malmö Live, I had the chance to produce and book different events. One of it was the booking of Tree of Hands, an interactive piece by an artist duo formed by Varvara Guljajeva and Mar Canet, their work is often inspired by the digital age.

"Tree of Hands, creates a digital illusion of immersive and mysterious landscape,which flirts with the ideas behind Anthropocene discussions. The post-human landscape forwards the fears of today: rising sea level, the danger and insecurity of technology, and unpredictable effects on us and our nature of biotechnology"

BOOKING: House of Voga

Voga is a concept created by Juliet Murrell and it consist in a  a fusion of Yoga and Voguing, Fitness and Fashion. She runs House of Voga which delivers Voga Workshops in London, India, Edinburgh, Ibiza, Buenos Aires, just to name a few.

I first had the opportunity to work with  Juliet Murrell during the time I was a guest producer at Malmö Live. We booked 2 workshops with House of Voga on august 2015. Both workshops were fully booked and they were a success.

At the moment Im collaborating again with Murrell, this time as her booking agent for a great event, Vans 50 year anniversary in Mexico City, where we will be having 5 presentations in different locations around the city. 

PROJECT: ANIMITAS

View fullsize

Animita is a diminutive of the Spanish word for soul.  Markers of small, unofficial saints’ cults, animitas remember tragic deaths. They memorialize people taken suddenly, often as victims of auto accidents, but also in drug violence or political violence

I grew up in Culiacán, at the epicenter where the Sinaloa Cartel has its origins. I moved from Mexico 13 years ago, and I never end to get surprised every time I travel there  and I see the streets and public spaces populated by all these Animitas, mainly of people killed as a result of the ongoing narco-war that is taking place in my country, where  death is an everyday thing.

I might read about it in the newspaper but it’s not until I pass by these shrines that I see the human that was involved in this tragic event. I get to know a little bit about the person that died there, sometimes there’s a photo, or a candle light, sometimes a poem, a t-shirt, things that give you an idea who that person was. For me is culture, maybe cause now im an outsider, but for others, for those who live there it’s a reminder of the constant violence they are exposed to.

Not so long ago the world got shaken up by the photo of Aylan Kurdi, the syrian 3 year old boy found dead on a beach in Turkey. We got to know his name after the spreading of his photo  on social media. He will be remember as the child that changed the course of the discussion about the refugees coming from Syria.

View fullsize

So I invited 5 artist and asked them the following questions: how would you like to be remembered if dead would take you tomorrow? What would your family would had to say about you, your friends and even your enemies? What are the objects they’ll see and think about you, the smells, the sounds, the images. What is your reflection about dead and what would you like the people that doesn’t know you, would get to learn about you once you are gone?

I produced this project for Malmö Live in cooperation with creative studio Little Finger.

Artists: Loana Ibarra, Aleksandar "Sasa" Skoric, Julia Hansen, Maja Hydbom & Jonas Liveröd.

Here lies the memory of the five artists Julia Hansen, Jonas Liveröd, Loana Ibarra, Sasa Skoric and Maja Hydbom. In a fictitious death, they created their Animita -a house for the soul and a portal for you to their immortal person. As part of the exhibition there is also an altar open to visitors to remember those loved ones who have left this world by giving a thought, a flower or object to their memory. Animitas is a project I produced for Malmö Live in cooperation with Little Finger. Video by: Cesar Ortiz Music by: Ryan Little "The Winds" Before Dawn (Instrumental Album) (Ryan Little) / CC BY 4.0

TALK: A conversation about urban meeting places

View fullsize

Photo by: Artscape

I was invited to participate in a panel where we discussed the future of urban meeting places. The discussion took part at Malmö’s Modern Museum of Art. It was interesting to share thoughts with people that work in culture but maybe worked in bigger or more conservative institutions and have a different approach and public than we’ve did at STPLN.

It seems like we drifted away a little from the subject from time to time, but I guess that’s what happens in these kind of panel discussions. The panel was formed by: John Peter Nilsson from Moderna Museet Malmö, Jaana Järretorp from Region Skåne, Björn Carne Ore from Cirkulationscentralen, Katarina Olsson, from Malmo city and I.

TALK: Dear Nerd things are gonna get easier

Oyuki Matsumoto, creative producer and Christian Svensson, Project Manager

We were invited to participate in the conference Storstadens Hjärta & Smärta -Mind the gaps. So we created this talk to tell about our experiences with the development of educational materials and training to work with schools and young people interested in technology. About how a vibrant maker movement can be involved in creating a wider range resulting in the development of the digital society. While creating added value and raise awareness of the world around us.

PODCAST: Vi Tackar

Vi Tackar (We Thank) : A thankless pod from a bunch of almost sympathetic people!

As a producer you are not use to be the center of attention. Last year  I decided I should take more place and dare to expose myself  more to public opinion. I got invited by my good friend, designer Alexander Castro from Pocketsize Webbyrå and artist Tobias Törnblom to participate in their project Vi Tackar, a podcast about friends, food and beer.

I attended first as a guest but we realised we had such a great chemistry that they invited me to stay in the project. Unfortunately we reordered only 10 episodes due lack of time, but we got great feedback from friends and listeners. I loved being part of this project!

The podcast is in Swedish, you can listen to the episodes here:

Photo by: Max Alm-Norell

Music by: Joaquin Martinez

Mastered by: Martin Thalström (NBS records)

PROJECT: ARDUINO ROBOT

I had the opportunity to work with the Arduino team in Turin, USA and Sweden coordinating  the development of the Arduino Robot prior its release under Maker Fair in San Francisco.

"Arduino is an open-source electronics platform based on easy-to-use hardware and software. Arduino boards are able to read inputs - light on a sensor, a finger on a button, or a Twitter message - and turn it into an output - activating a motor, turning on an LED, publishing something online".

PROJECT: The STPLN Window PROJECT

I started with The STPLN Window Project  in January 2013 where we went out with our first Open Call for artists. The project is rooted in Unit 9 The Hoxton Window Project, which is based in East London. Just as Unit 9 grants STPLN its large windows blank canvas and we welcome all types of art from illustration and graphic design to interactive installations.

In 2013 we produced the project itself, but in 2014 we started a collaboration with the art magazine and Creative Studio Little Finger, cooperation was giving and we in nowadays still curate the project with them.

Under 2015 we received an exciting cooperation, the project was sponsored by Posca Sweden.

The project has the following guidelines:
The dimensions of the main window is H: 170 cm, W 160 cm, the above-fitting windows is 160 wide and have varying height between 23-42 cm.

- All material which does not leave marks or damage is allowed.
- The windows need not be filled.
- Up to 4 days are given to complete the work.
- We stand for material costs and food during the working day
- We will strive for a balance in gender among artists.

Until now around 34 different artists from different countries, mainly the scandinavian countries have intervened STPLN's Windows.

You find all of the STPLN Window Projects HERE

PROJECT: Sketch or Die Scandinavia

Position: Project Manager and Curator.

Sketch or Die Scandinavia, the beautiful Mexican project that I found by accident on the Internet one night and I had the honor to produce the first international version of it. The project consisted basically in a group of illustrators locking themselves in a room and drawing non-stop under 48hrs what people wished through social media (twitter & facebook).

I didn’t hesitate in sending a mail asking them if I could borrow their idea to produce it in Sweden. After a few emails, I met with one of the creators in Barcelona, as he happened to be there studying at that time. I think in general they were skeptic in the beginning, I mean why would they borrow their project to a stranger…And to be produced in Sweden!! They finally agreed and we ended up working together to produce Sketch or Die Scandinavia in Malmö.

We managed to produce Sketch or Die Scandinavia on 5 months through skype meetings and tons of mails. We got into the project great artists: Kristofer Ström (SWE), Basti Santa (SWE), Rickard Grönkvist (SWE), Lina Eriksson (SWE), Stine Hvid (DK) and Jonathan Mthsn (NOR) and around 15 guests.

To produce this project was a whole new experience for me. When you produce an event, you used to count your success through visitors.

EVENT: STPLN's Grand Opening

So we finally opened our doors @STPLN

400 guests, 120 bottles of ecologic wine from Vin & Natur, great food by Herrgårds Kvinnoförening. Vindla String Quartet,welcoming by the entrance. Stand up comedy with Simon Svensson, Jämmerdosa taking care of the music with their artist: Henrik José, Big Fox and Dj set by Åbäke . We even showed the movie Vad är STPLN? (What is STPLN?) by director Maciej Kalymon.

The night was fantastic, and everything worked magnificently.

300 people found their way to STPLN, on saturday the 2nd of April when we had open-house to present two of our projects: Cykelköket and our living lab Fabriken this last one in cooperation with MEDEA. We also had a workshop/talk with the great Navid Modiri. 

Now we’re all installed in our new office and people with ideas have started to contact us… so an exciting summer with lots of work is expected!!!

Tjingeling ◮◹

PROJECT: Geek Girls Mexico

View fullsize

In spring 2010 three fantastic girls ( Anna Oscarsson , Emma Estbornand Kristin Heinonen) got the initiative to organise the first Geek Girl Meetup Öresund in the city of Helsingborg, Sweden. A whole day with inspiring sessions by other interesting, smart and fantastic women making it out there!!! 100 Geeks united, networking and exchanging experiences under a whole day. The concept started in Stockholm, then this trio brought it to Öresund, and from there the idea for Geek Girl Meetup Copenhagen, driven by an amazing woman Henriette Weber started!

I decided it would be interesting to bring that project to México, specifically to Guadalajara, where I had my university network. A couple of months later I co-produced the first Geek Girl Meetup Mexico  together with Elizabeth & Jackeline Maldonado, Karla Gradilla and Poke Garcia.

Geek Girls Mexico is still alive and just had their 10th anniversary. I don’t participate so much anymore due to my latest work load, but I get invited from time to time to talk about how everything started, or just talk about what I think about the movement.

Artículos sobre Geek Girls Mexico:

GeekGirls: red femenina para desarrollar el emprendimiento - El informador.

GeekGirls Mx: Por y Para mujeres emprendedoras - Medium

Las empresarias Geeks - Milenio

PROJECT: I LOVE ROBOTS

View fullsize

When I started thinking about I LOVE ROBOTS, I wanted to create a project to work with those kids who stick up for some reason, can be their passion for a certain thing or the way they do things. I wanted to work with kids that were interested enough in something. So we went out to the schools and said we were looking for 16 kids between 11-14 years old interested in building ROBOTS!!

The kids would register freely, we didn’t handpick anyone. As unfortunately there are many sterotypes about technology being a “man thing” we  really put  an extra effort in motivating girs to register. We got  16 kids from different schools in Malmö. We arranged a 4-day workshop with 1Scale1 . There, they learned to program simple robots that reacted to certain stimulations like change of color or surface. They also gave form to these robots with paint and different material. 

View fullsize

In order to inspire children and show them how a “hobby” can become something more,  we invited Nerea de la Riva & Ivan Gallego Bravo from Complubot a spanish organization that works with robotics and children. They are 18 and 16 years old and they have been working many years developing Robots that play football. They won the first place in the Robocup 2010 in Shanghai. 

We also organized a parallel workshop called “Hard becomes soft” which it was open for older people  who wanted to learn to do knitted robots.  The result from both workshops was presented in an exhibition opened under 24 -28 November 2010.

Video: Courtesy of David Sjunnesson 1Scale1

PROJECT: HEMMABYGGE - The finest huts

Design by: Caroline Andersson

Do you remember when you were small and built your own little houses with pillows, cloth, your moms furniture, wood or anything else you could use to create your own little hut… or KOJA like you call it in Swedish.

I went to Gothenburg with my colleague looking for inspiration. I found this gallery that was showing an exhibition about huts: “Come and see what people have built” When I get there I only see small photos on a white wall that people sent showing their huts. I got so disappointed so I thought I would make my own exhibition and invite some people to build their dream hut. 

We called it HEMMABYGGE (homemade). Around 24 artists, carpenters, designers, musicians and interactive designers from Malmo, Gothenburg and Stockholm were working with 10 projects.   They had a few days to design and order the material they would need and they got one week to build their hut. We gave them also a small budget they managed themselves to buy other objects or special stuff that was not in the ordinary building material that we bought. Then the public could vote for their favorite hut, the winner would get a gift card to buy material and tools for future building. People worked day and night and they created really nice stuff, each hut had its own “personality”.

The press coverage was excellent; we had TV and all the important newspapers from Malmo. The Swedish artist Vit Päls performed at the opening. The exhibition was open for a week and there was people constantly visiting in the whole time.

 This project was co-produced with my great friend, creative producer: Caroline Andersson.

EVENT: Box Wars

Another part of my work has been usually find trends and apply them to the context where im at as well as finding the right actors to collaborate with. BoxWars is a pretty good example of this.

The concept of Box Wars started in Australia and basically consisted in an event where you build huge cardboard outfits to then destroy them in a “battle” infant of an audience. I heard about the concept as it came to Malmö brought by Jonas Welander and Cecilia Flink. I invited them to adapt the concept to our activities inviting teenagers as well as adults. The result was fun!

Articles related to this project:

Kartongklädda krigare i Stapelbäddsparken - Sydsvenskan

BoxWars i Malmö - SVT