When Domestika reached out, I saw an opportunity to connect artists and designers with a global audience, not through promotion, but through education. Each course became a bridge between creative practice and public learning, between studio process and storytelling.
As Content Producer, I was responsible for developing and delivering over 45 online courses across creative disciplines, from furniture design and illustration to fashion and photography. I oversaw the full production journey: concept development, instructor onboarding, filming, editing, and publishing on Domestika’s international platform
How do you translate a deeply personal creative process into something teachable without losing its authenticity or rhythm? Every artist had their own pace, habits, and world of references. My role was to shape that into a coherent, engaging learning experience while trying to keep their voice intact. This role refined my skills in creative direction, content strategy, and project leadership, but also in something less visible: The ability to listen deeply to an artist’s process and translate it into something that feels alive online. It also expanded my international network within the creative industries and reaffirmed my belief that education can be a powerful cultural medium.
Here are a few examples of the courses and the creative individuals I had the privilege to collaborate with: